Upload PDFs such as survey reports, clinic studies or owner feedback. Each document is read once; its findings are folded into dashboard research and its survey figures feed Trends. Organise them in folders: research reads every document in every folder and subfolder.
Researched, sourced competitive benchmarks: a scored matrix, positioning map, archetypes, dated watch list and full source list, every score one click from its evidence. Nothing is shared until you approve the draft.